Long-tail keywords are highly specific and targeted phrases that contain three or more words. These keywords are used in search engine optimisation (SEO) to drive more qualified traffic to a website. By targeting long-tail keywords, businesses can rank higher in search results and reach their target audience more effectively.

For example, instead of targeting the general keyword “shoes,” a business could target the long-tail keyword “women’s running shoes for flat feet.” This more specific phrase attracts people who are actively searching for a specific type of shoe and is less competitive than the general keyword.

Share this!

Written By